Read the story of how a tight-knit team and a former fashion executive are hoping to reshape the digital global bridge community.
by Jude Goodwin © Great Bridge Links
Bridge is a brilliant, deeply intellectual game, but global player numbers are slipping, and national federations are feeling the pinch when it comes to recruiting new members. The digital landscape for the game has also grown vast and fragmented, with many legitimate platforms and destinations hard to find.
In the early internet days of the 1990s, Great Bridge Links was launched as one of only a handful of websites, with the specific purpose of, “Linking you to all that’s bridge on the ‘net”
But now, 1500 pages and over 3000 links later, Google has changed the search landscape (in favour of AI answers) and it has become almost impossible to find those fascinating niche websites that bridge players love. Bridge clubs. Bridge theory. Even a site full of bridge links is deeply buried.
Enter Bridge.com. Launched just two months ago, this platform is trying to fix that by taking a comprehensive, 360-degree approach to building an accessible, modern, and genuinely social ecosystem for card players featuring products and platforms supported by its parent company, 52 Entertainment.
We thought we could take a look behind the curtain at the people and the philosophy driving the project.
The team behind Bridge.com is led by Karine Meyer-Naudan, whose relationship with the game is about as hardwired as it gets. Her father, Jean-Paul Meyer, was a French bridge champion, meaning her childhood home revolved entirely around the card table.
Naturally, her first instinct was to run in the opposite direction. She built a highly successful career in the luxury fashion industry, working with heavyweight brands like Chanel, Louis Vuitton, and A.P.C.. But life has a way of looping back. Years later, after starting her own family, she got an unexpected call offering her the role of Managing Director at Le Bridgeur.
“It was an extraordinary coincidence,” Karine recalls. “Before making my decision, I spoke with my father and even with my therapist (!). In the end, I accepted the offer.”
That twist of fate brought bridge firmly into her professional life. She has been steering Le Bridgeur as Managing Director ever since—a position she still holds 15 years later. Because Le Bridgeur operates under 52 Entertainment (the global powerhouse behind digital pillars like Funbridge and BBO), Karine was uniquely positioned when the opportunity arose to get involved with the Bridge.com project. She knew it would be a good thing—a perfect chance to reshape a digital landscape that had become far too complicated to navigate. For Karine, it has since been a fantastic year watching the platform grow from a simple idea into a rewarding reality
When you’re building a modern digital home for a classic mind sport, the elephant in the room is always Chess.com. The Bridge.com team is quick to note their immense admiration for what the chess world has achieved—they’ve set a remarkable standard.
But the goal here was never to just copy-paste the chess model. Bridge is a fundamentally different beast—it is an intensely social, collaborative game where players progress at their own pace and thrive on shared insights. Instead of replicating someone else’s blueprint, the founders asked a simpler, smarter question: What does bridge truly need?
Their answer was a visually clean, unified gateway that brings everything under one digital roof.
Because bridge players appreciate substance over flash, the platform is rolling out a multi-layered hub designed to cover all bases:
Great platforms aren’t built by algorithms; they’re built by people. The core engine behind Bridge.com is a tight-knit, agile group. Alongside Karine, there is Arnaud (the head of digital projects), another digital project lead, Vincent X., Monika, Vincent L., and Florian. Rounding out the brain trust are two professional bridge players who, in classic card-player fashion, prefer to keep their strategies close to the chest and remain anonymous.
Their collective baseline is simple: “Share your passion.” It’s an open invitation to a worldwide community, proving that while the game of bridge may be old, the way we connect over it doesn’t have to be.
