Groove Kicks Off Second Decade of Innovation at ICE Barcelona 2025

Groove, a leading technology provider in the online gaming industry, marked a major milestone at ICE Barcelona 2025, celebrating ten years of innovation. Specializing in game aggregation—bringing together games from multiple developers onto a single platform—Groove has become a key partner for online casino operators, helping them offer a wide variety of games to players worldwide.

A Decade of Growth in Online Gaming

Since its founding in 2016, Groove has built an extensive library of over 15,000 games from more than 100 game developers. These include some of the most well-known names in the industry, such as Pragmatic Play, NetEnt, Play’n GO, and Evolution. This means that Groove helps online casinos offer popular slot games like Big Bass Bonanza (known for its fishing-themed bonus rounds) and Starburst (a vibrant space-themed slot with expanding wilds), as well as live casino experiences from Evolution, where real dealers host games like blackjack and roulette via high-quality video streams.

At ICE Barcelona 2025, one of the gaming industry’s biggest annual events, Groove showcased its latest technological advancements, including AI-powered analytics, new gamification features (such as loyalty rewards and challenges), and an immersive “Smart Lobby” that personalizes game recommendations for players. The event was also an opportunity for Groove to strengthen relationships with casino operators and explore new collaborations.

Empowering Casino Operators with Cutting-Edge Technology

One of Groove’s key strengths is its ability to provide seamless integration for operators. Its aggregation platform allows online casinos to access thousands of games without needing to negotiate individual deals with each game provider. This saves time, reduces operational costs, and ensures that casinos can offer a constantly updated selection of games to their players.

Beyond aggregation, Groove also equips operators with advanced data analytics tools, giving them valuable insights into player behavior, preferences, and engagement. These analytics help casinos tailor their promotions, bonuses, and loyalty programs to maximize player satisfaction and retention. By leveraging AI, Groove is helping operators move toward a more personalized gaming experience, where players are offered games and incentives based on their playing history and interests.

The Future: AI, Gamification & Smarter Casino Experiences

Looking ahead, Groove is focused on further improving its platform with AI-driven engagement tools that help operators better understand player behavior and provide more personalized experiences. Gamification features—such as points, achievements, and rewards—are also being expanded to make online gaming more interactive and enjoyable.

Additionally, Groove is exploring new regulatory and compliance solutions, ensuring that its platform meets the highest standards of fairness, responsible gaming, and security. As more countries introduce stricter online gaming regulations, Groove’s technology is evolving to help operators stay compliant while delivering seamless and entertaining experiences to their players.

Reflecting on the event, Yahale Meltzer, Groove’s Co-Founder and COO, shared:
“ICE Barcelona 2025 was an incredible milestone for Groove, marking not only the start of our 10th anniversary but reaffirming our commitment to operators worldwide. We’re excited for the next decade of innovation!”

For more details, visit www.groovetech.com.

What is ICE Barcelona?

ICE (International Casino Exhibition) Barcelona is one of the world’s most important gaming industry events. It brings together companies that create casino games, online gambling platforms, and betting technologies, along with regulators and business leaders. The event serves as a hub for networking, showcasing new technology, and shaping the future of online and land-based gaming.